5 May, 2026
by
The Marketing and Smart Technologies: Proceedings of the International Conference on Marketing and Technologies (ICMarkTech 2025), Volume 1 is now officially available on Springer.
Edited by José Luís Reis, Enrique Bigné, Zorica Bogdanović, and José Paulo Marques dos Santos, this publication presents a high-quality selection of peer-reviewed papers from the ICMarkTech 2025 conference, held at the University of Valencia, Spain, between 27 and 29 November 2025.
This volume represents an important academic contribution to the evolving intersection between marketing, digital transformation, and smart technologies, consolidating innovative research from international scholars and practitioners.
Scope and Research Areas
The proceedings cover a broad spectrum of advanced topics at the frontier of marketing and technology, including:
- Artificial intelligence applied to marketing
- Virtual and augmented reality in consumer engagement
- Business intelligence and marketing analytics systems
- Big data, data mining, and predictive modelling
- Marketing data science and digital strategy
- Web marketing, e-commerce, and v-commerce ecosystems
- Social media analytics and digital networking
- Geomarketing and Internet of Things (IoT) applications
- Marketing automation and inbound marketing strategies
- Machine learning for customer behaviour analysis
- Customer relationship management (CRM) and data systems
- Neuromarketing and cognitive consumer insights
Academic and Practical Impact
This Springer volume serves as a reference publication for researchers, doctoral candidates, and industry professionals, providing state-of-the-art insights into how emerging technologies are transforming marketing theory and practice.
By bridging academia and industry, ICMarkTech 2025 contributes to the development of data-driven, intelligent, and customer-centric marketing ecosystems.
Now Available on Springer
The ICMarkTech 2025 Proceedings – Volume 1 is now accessible via SpringerLink, ensuring global visibility and long-term academic dissemination of the research presented at the conference.
