29 November, 2025
by OVERVIEW
────────────────────────────────────────────────────────────────────────────────────────
As part of the ICMarkTech’25 social programme, participants are invited to join a full-day cultural experience in Albufera Natural Park and at the historic Huerto Ribera estate. The activity combines nature, culinary tradition and informal networking in the region where paella was first created, offering an excellent opportunity to connect with colleagues outside the conference setting.
The programme begins at 09:00, with departure from Plaza Europa (Valencia) towards Albufera Natural Park. After a brief stop around 09:30 to take photos and appreciate the wetlands, rice fields and local biodiversity, the group continues to Huerto Ribera. On arrival at around 10:30, participants will be welcomed with coffee and traditional Valencian lemonade, followed by a relaxed stroll through the citrus gardens, introducing the agricultural and cultural heritage of the estate.
At 11:20, attendees will take part in a hands-on paella cooking session, guided by local chefs, learning the techniques behind authentic Valencian paella. From 12:20 to 13:30, the programme continues with a guided tour of Huerto Ribera, including a live preparation and tasting of Agua de Valencia, accompanied by traditional starters such as olives, crisps, nuts and fuet. This moment is designed as a relaxed space for cultural exchange and collegial conversation.
At 13:45, paella diplomas will be awarded to participants, followed by refined entrées (fresh tomato with basil and cheese; smoked salmon over lettuce hearts). The experience culminates with a seated Valencian lunch at 14:30, featuring the paellas prepared by the participants themselves, traditional desserts and coffee. The return to Valencia is scheduled for 16:00.
Participants are kindly asked to be punctual at 09:00 in Plaza Europa to ensure a smooth departure. This cultural activity offers a balanced and engaging introduction to Valencia’s natural landscapes, gastronomy and traditions, while strengthening the international community around ICMarkTech’25.
MORE INFORMATION
────────────────────────────────────────────────────────────────────────────────────────
For detailed information, please visit https://icmarktech.com/social-program/
🧭 Join us in Valencia to be part of a vibrant community exploring the transformative power of technology in marketing.
