OVERVIEW ──────────────────────────────────────────────────────────────────────────────────────── The ICMarkTech’25 Organising Committee would like to thank all participants, speakers, session chairs and members of the Scientific Committee for their active contribution to this year’s...

OVERVIEW ──────────────────────────────────────────────────────────────────────────────────────── The Best Paper Awards of ICMarkTech’25 were decided through a participant voting process, using the official ICMarkTech voting system. After the evaluation period, the final tally...

OVERVIEW ──────────────────────────────────────────────────────────────────────────────────────── As part of the ICMarkTech’25 social programme, participants are invited to join a full-day cultural experience in Albufera Natural Park and at the historic Huerto Ribera estate. The...

OVERVIEW ──────────────────────────────────────────────────────────────────────────────────────── Valencia, Spain — 27–29 November 2025. ICMarkTech’25 is pleased to confirm Dr. Carla Ruiz-Mafé (Associate Professor of Marketing, University of Valencia) as a featured editor in...

OVERVIEW ──────────────────────────────────────────────────────────────────────────────────────── Valencia, Spain — 27–29 November 2025. ICMarkTech 2025 is pleased to confirm that Professor José Enrique Bigné Alcañiz (Professor of Marketing at the University of Valencia and Chair of...

OVERVIEW ──────────────────────────────────────────────────────────────────────────────────────── Valencia, Spain — 27–29 November 2025. ICMarkTech 2025 is proud to confirm Professor Carlos Flavián (Professor of Marketing, University of Zaragoza, Spain; Director, METODO Research Lab)...

OVERVIEW ──────────────────────────────────────────────────────────────────────────────────────── Valencia, Spain — 27–29 November 2025.ICMarkTech 2025 proudly confirms Professor Dr. Marianna Sigala (Professor of Marketing, University of Newcastle, Australia) as a featured editor in...

OVERVIEW ──────────────────────────────────────────────────────────────────────────────────────── Valencia, Spain — 27–29 November 2025.ICMarkTech 2025 will welcome Professor Justin Paul, Editor-in-Chief of the International Journal of Consumer Studies (Wiley, Q1) and one of the...

OVERVIEW ──────────────────────────────────────────────────────────────────────────────────────── Valencia, Spain — 27–29 November 2025. ICMarkTech 2025 will host a 30-minute workshop by Prof. Dr. Marc K. Peter (HES-SO) titled Digital Transformation Applied to Marketing. The session...

As delegates convene for the 7th International Conference on Marketing and Technologies (ICMarkTech 2025), hosted from 27 to 29 November in Valencia, they will find themselves immersed not only in academic dialogue but also in a city rich in culture, architectural heritage,...