14 November, 2025
by OVERVIEW
────────────────────────────────────────────────────────────────────────────────────────
Valencia, Spain — 27–29 November 2025.
ICMarkTech 2025 is pleased to confirm that Professor José Enrique Bigné Alcañiz (Professor of Marketing at the University of Valencia and Chair of the ICMarkTech Steering Committee) will participate as a featured editor in the “Meeting with Editors” session.
A leading scholar in advertising, consumer behaviour, tourism marketing, virtual reality, and neuromarketing, Professor Bigné has held prominent academic and editorial roles throughout his career. His work appears in internationally recognised journals, and he currently contributes to several editorial boards across marketing and management fields. During the session, he will share insights on publishing strategies, research positioning, methodological quality, and navigating the review process in marketing-related outlets.
FAST TRACK OPPORTUNITY
────────────────────────────────────────────────────────────────────────────────────────
ICMarkTech 2025 is also pleased to announce that the Best Paper Award will receive a Fast Track consideration for publication in the European Journal of Management & Business Economics, one of the journals edited by Professor José Enrique Bigné Alcañiz. This recognition reflects the conference’s commitment to supporting high-quality research and strengthening pathways to impactful academic publication.
AUDIENCE
────────────────────────────────────────────────────────────────────────────────────────
Audience. PhD candidates, early-career researchers and academics targeting publication in marketing, services, tourism/hospitality and technology outlets; practitioners and research leaders seeking editorial expectations, rigour, methods and impact.
STRUCTURE
────────────────────────────────────────────────────────────────────────────────────────
Structure (30 minutes).
-
Scope & contribution at the intersection of marketing and Industry 4.0
-
Research design for human–technology interaction (usability → behaviour)
-
Common rejection reasons & how to address them
-
Revision strategies and effective responses to reviewers
-
Q&A with participant
ABOUT THE SPEAKER
────────────────────────────────────────────────────────────────────────────────────────
Professor José Enrique Bigné Alcañiz is Professor of Marketing at the University of Valencia. He holds a PhD in Economics and Business Administration, a Bachelor’s degree in Business Administration, a Degree in Law, and postgraduate diplomas in Market Research and Operations Research.
He has served as Head of Department, Dean of the School of Economics, Vice-Chancellor for International Relationships and Communications, and Academic Director of the International MBA and Master’s in Marketing and Communication.
His research focuses on advertising, consumer behaviour, tourism marketing, virtual reality, immersive media, neuromarketing, and marketing strategy. He has held visiting scholar positions at the University of Maryland, UC Berkeley, and the University of Westminster.
REGISTRATION
────────────────────────────────────────────────────────────────────────────────────────
Prospective participants are invited to register for ICMarkTech 2025 in Valencia (27–29 November 2025) via https://icmarktech.com/registration/.
The “Meeting with Editors” session will appear in the official programme, with timing and format to be confirmed soon.
STATUS
────────────────────────────────────────────────────────────────────────────────────────
Details remain provisional pending final confirmation and speaker approval.
MORE INFORMATION
────────────────────────────────────────────────────────────────────────────────────────
For detailed information, please visit: www.icmarktech.com
🧭 Join us in Valencia to be part of a vibrant community exploring the transformative power of technology in marketing.
