Dr. Carla Ruiz-Mafé, Editor of the Spanish Journal of Marketing–ESIC, to Join the “Meeting with Editors” Session at ICMarkTech’25

OVERVIEW
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Valencia, Spain — 27–29 November 2025.

ICMarkTech’25 is pleased to confirm Dr. Carla Ruiz-Mafé (Associate Professor of Marketing, University of Valencia) as a featured editor in the “Meeting with Editors” session.

Dr. Ruiz-Mafé is an established scholar in digital marketing, neuromarketing, consumer behaviour, interactive media, e-commerce, and tourism. Her research examines how individuals process digital experiences, make decisions in online environments, and respond to persuasive and technological cues across digital ecosystems. She has published in leading journals such as Internet Research, Psychology & Marketing, Online Information Review, Journal of Consumer Marketing, Destination Marketing & Management, and Electronic Commerce Research and Applications.

Her international academic engagement includes multiple appointments as Visiting Scholar in the United States (University of North Carolina Wilmington) and the United Kingdom (University of Glasgow), contributing to cross-cultural and interdisciplinary collaborations in marketing, tourism, and consumer psychology.

Dr. Ruiz-Mafé will offer practical, evidence-based guidance on preparing manuscripts for high-impact journals in interactive marketing, consumer research, digital commerce, and tourism analytics.

AUDIENCE
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PhD candidates, early-career researchers, and academics aiming to publish in digital marketing, consumer behaviour, interactive technologies, neuromarketing, e-commerce, and tourism outlets; researchers and practitioners seeking insights into rigorous methods, editorial expectations, and impactful scholarship.

STRUCTURE

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Structure (30 minutes).

• Digital and interactive marketing: scope, fit, and contribution
• Research design in consumer behaviour, e-commerce, and neuromarketing
• Common rejection reasons in marketing and technology journals
• How to strengthen theoretical framing and methodological rigour
• Crafting effective revision strategies and response-to-reviewers
• Q&A with participants

ABOUT THE SPEAKER
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Dr. Carla Ruiz-Mafé is Associate Professor of Marketing at the University of Valencia, where she holds a PhD in Marketing and teaches across undergraduate and postgraduate programmes, including Global Marketing Strategies and Promotional Communication.

Her academic experience includes several visiting scholar positions at the University of North Carolina Wilmington (USA) and the University of Glasgow (UK), advancing international research collaborations in marketing, tourism, digital communication, and consumer psychology.

Her research has been published in more than 30 international peer-reviewed journals, including:

• Internet Research

• Online Information Review

• Journal of Consumer Marketing

• Destination Marketing & Management

• Psychology & Marketing

• Electronic Commerce Research and Applications

She is a member of the Editorial Board of Theoretical and Applied Electronic Commerce Research and serves as a regular reviewer for journals in marketing, consumer research, e-commerce, and digital communication.

Her research areas include:

• Digital Marketing and E-commerce

• Neuromarketing and Consumer Neuroscience

• Interactive and Mobile Marketing

• Machine Learning Applications in Marketing

• Tourism Marketing and Destination Strategy

Dr. Ruiz-Mafé also contributes actively to ICMarkTech as part of the organizational team, supporting programme design, thematic session planning, and scientific review processes.

REGISTRATION
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Prospective participants are invited to register for ICMarkTech 2025 in Valencia (27–29 November 2025) via https://icmarktech.com/registration/.
The “Meeting with Editors” session will appear in the official programme, with timing and format to be confirmed soon.

STATUS
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Details remain provisional pending final confirmation and speaker approval.

MORE INFORMATION
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For detailed information, please visit: www.icmarktech.com

🧭 Join us in Valencia to be part of a vibrant community exploring the transformative power of technology in marketing.