Info
ICMarkTech’26 will be hosted at the Faculty of Entrepreneurship, Business Engineering and Management, of the University POLITEHNICA of Bucharest in partnership with the “Gheorghe Asachi” Technical University of Iași from December 05th to 07th, 2025. This conference serves as a global platform for scholars and professionals to exchange insights, advancements, and concerns within the realm of Marketing and its allied Technologies.
We cordially invite you to contribute your research posters to ICMarkTech’26. Submissions must be in English and will undergo rigorous evaluation based on criteria such as relevance, originality, significance, and clarity.
Kindly ensure your submissions are in English for consideration.
Poster Submission Information
Format and Dimensions:
- Posters must be presented in A2 format.
- The ICMarkTech’26 logo must be included in the poster design.
The authors of accepted poster papers must prepare and print a poster for display during the Conference. This poster should adhere to either an A2 vertical format. The Conference may include special sessions for the presentation and oral discussion of these posters, with a 10-minute (5 minutes for presentation + 5 minutes of questions) time limit per poster.
Authors of accepted posters will be allotted 5 minutes to present their work during a Conference Work Session, followed by approximately 5 minutes of discussion after each poster presentation.
File Submission:
- The Posters Proposals must be submitted in PDF format. Final versions of accepted posters can be submitted in ZIP format ater the acceptance feedback.
Submission Deadline:
- All posters proposals must be submitted via the OpenConf platform by September 05, 2026, at 11:59 PM (Bucharest time, CET Time Zone GMT +2).
Please ensure that your poster complies with these requirements to guarantee acceptance at the conference. We look forward to seeing your innovative research contributions showcased at ICMarkTech’26!
Evaluation of Poster
Review Process
All submitted papers will be subject to a double-blind peer review process, conducted by a minimum of two members of the Scientific Committee. Following the evaluation, each submission will be either accepted or rejected by the Conference Chairs, based on the reviewers’ recommendations and the scientific merit of the work.
If accepted, the poster may be retained in its originally submitted category or may be reassigned to a different category, at the discretion of the Conference Chairs.
Poster Voting System
To maintain the rigor and accuracy of the best poster award, all conference participants with an accepted paper will have the opportunity to vote for the best poster of the conference through a voting system.
The poster with the most votes will receive a certificate for best poster of the conference. To vote, users will use their OpenConf credentials.
- See how it works in video bellow:
Important Dates
1
Poster submission deadline
September, 05 2026
2
Notification of poster acceptance
October 06, 2026
3
Registration deadline
November 15, 2026
Payment of Registration
To ensure the inclusion of an accepted paper in the conference proceedings: November 19, 2026
4
Conference Dates
December 05-07, 2026
TOPICS
AIAM
Artificial Intelligence Applied in Marketing
VARM
Virtual and Augmented Reality in Marketing
BIDM
Business Intelligence Databases and Marketing
DMBD
Data Mining and Big Data - Marketing Data Science
WM
Web Marketing, e-commerce and v-commerce
SMN
Social Media and Networking
OMC
Omnichannel and Marketing Communication
MIOT
Marketing, Geomarketing and IoT
MAMI
Marketing Automation and Marketing Inbound
MLAM
Machine Learning Applied to Marketing
CDMC
Customer Data Management and CRM
NT
Neuromarketing Technologies
MMWT
Mobile Marketing and Wearable Technologies
GTM
Gamification Technologies to Marketing
BAM
Blockchain Applied to Marketing
TATM
Technologies Applied to Tourism Marketing
MNFTAM
Metaverse and NFT applied to Marketing
DTAM
Digital Transformation Applied to Marketing
Distinctions
Best Poster
Award
Best Poster Award
Best Poster Award, for the best research poster presented at the conference.
Important: Only papers that have been submitted and presented at the conference will be eligible for this award.
STEERING COMMITTEE
Zorica Bogdanovic
Faculty of Organizational Sciences,
University of Belgrade, Serbia
Marc K Peter
FHNW School of Business
Switzerland
Luís Paulo Reis
University of Porto,
Portugal
José Paulo Marques dos Santos
University of Maia - UMAIA
Portugal
Luís Paulo Reis
University of Porto,
Portugal
José Paulo Marques dos Santos
University of Maia - UMAIA
Portugal
Local Committee
Joaquín Aldás-Manzano
University of Valencia, Spain
Ines Küster
University of Valencia, Spain
Natalia Vila
University of Valencia, Spain
Rafael Currás-Pérez
University of Valencia, Spain
Antonio Cuenca-Ballester
University of Valencia, Spain
Paula Tonda
University of Valencia, Spain
Carmen Perez-Cabañero
University of Valencia, Spain
Javier Casanoves
University of Valencia, Spain
Advisory Committee
Marianna Sigala
University of Newcastle
Australia
Sandrine Prom Tep
Université du Québec à Montréal,
Canada
Amalia Georgescu
Gheorghe Asachi Technical University of IASI, Romania
Almudena Barrientos-Báez
Complutense University of Madrid
Spain
Eduardo Parra Lopez
University of La Laguna
Spain
Enrique Bigne
Universitat de Valencia,
Spain
Yogesh Kumar Dwivedi
King Fahd University of Petroleum and Minerals
Saudi Arabia
Carlos Brito
Faculdade de Economia da Universidade do Porto, Portugal
Bráulio Alturas
Instituto Universitário de Lisboa
(ISCTE-IUL) Portugal
Beatriz Casais
University of Minho, School of Economics and Management and CICS.NOVA.UMinho
Portugal
Ricardo Cayolla
Universidade Portucalense,
Portugal
Vitor Santos
NOVA IMS - UNL
Portugal
Communication Chairs
Carlos Alves
University of Minho,
ALGORITMI/LASI, Portugal
Samuel Anjos
University of Maia - UMAIA, Portugal
José Avelino Moreira Victor
Polytechnic Institute of Maia & University of Maia - ISMAI, Portugal