Best Poster Awards at ICMarkTech’25

The Best Paper Awards of ICMarkTech’25 were decided through a participant voting process, using the official ICMarkTech voting system. After the evaluation period, the final tally resulted in a tie, with two contributions receiving the same level of support and being jointly distinguished as Best Poster. The results were formally announced and the Best Poster diplomas were handed out during the conference dinner, held at Ateneo Restaurant in Valencia.

The two papers distinguished as Best Poster are:

• Best Poster – 106
  “Click, Buy, Regret? From Hedonic Review Browsing to Post-Purchase Dissonance in Online Impulse Consumer Health Products Shopping”
  Authors: Riera-Muro, J. A. & Carmen Pérez Cabañero, C.

• Best Poster – 170
  “Portuguese Perception of Visual Content Generated by Artificial Intelligence”
  Authors: Bruno Santos, Samuel Anjos, Carlos Alves, José Luis Reis, José Machado

Both works reflect the scientific breadth and interdisciplinary nature of ICMarkTech’25, addressing relevant questions at the intersection of marketing, consumer behaviour and technology. Together, they illustrate how rigorous research can inform practice in areas such as online consumer decision-making and the societal implications of AI-generated visual content.

Participants were invited to review and rate the eligible posters through the ICMarkTech voting platform, ensuring that the outcome was shaped directly by the conference community. The detailed result lists of the voting process are available at the following link: https://icmarktech.com/poster-voting-results/

The ICMarkTech’25 Organising Committee congratulates all authors involved and thanks the participants for their active engagement in both the scientific sessions and the evaluation process that led to this year’s joint Best Posters distinction.