2 August, 2025
by Valencia, the host city of the 7th Edition of the International Conference on Marketing and Technologies (ICMarkTech 2025), is a unique blend of history, innovation, and Mediterranean charm. Situated on Spain’s eastern coast, it has evolved from Roman foundations into a modern hub of science, design, and culture.
Roman Origins and Medieval Flourishing
Founded in 138 BCE as Valentia Edetanorum, the city was initially a Roman colony. During the Islamic period, it grew into a prominent urban centre before becoming part of Christian Spain. Valencia’s historic centre—one of the largest in Europe—includes Gothic cathedrals, Arab-inspired streets, and baroque civic buildings. Notable sites include:
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The Torres de Serranos and Torres de Quart, medieval defensive gates
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The Cathedral of Valencia, home to the Holy Chalice
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The Silk Exchange (La Lonja de la Seda), a UNESCO World Heritage Site
Innovation in the Modern Era
Valencia is now known for its architectural innovation and commitment to sustainability. The City of Arts and Sciences, designed by Santiago Calatrava, is a landmark of modern urban development. It houses a science museum, an IMAX theatre, and Europe’s largest aquarium, the Oceanogràfic. This forward-looking identity supports its role as a thriving destination for international conferences and research collaboration.
Cultural Identity and Living Traditions
The city’s culture is deeply rooted in tradition. The Fallas Festival, recognised by UNESCO, is a vibrant celebration of artistry and satire. The Turia Gardens, created from a diverted riverbed, now serve as a green corridor through the city. Combined with its rich culinary heritage, from paella to horchata, Valencia offers a deeply immersive experience.
In hosting ICMarkTech 2025, Valencia provides not only a historic setting but also a forward-thinking environment for global dialogue. Its fusion of the past and the future makes it the ideal venue for discussing the intersection of marketing and technology.
For detailed information, please visit: www.icmarktech.com
🧭 Join us in Valencia to be part of a vibrant community exploring the transformative power of technology in marketing.
