Description
This special session calls for research revolving around digital marketing and / or branding. Papers at the intersection of these two domains are especially welcome and we incentivize authors to take the overarching conference theme of technology in consideration in their submissions.
We aim at bringing together scholars interested in the ever-evolving dynamics of the digital world and their impact in marketing and branding theories and practices. An up-to-date knowledge on digital marketing and branding is essential to tackle the broader challenges that come together with connectivity, globalization, and the increasing use of technology in the management of organizations and in the markets.
Papers from marketing and other management areas are welcome. There are no paradigmatic or methodological preferences but papers should meaningfully advance current knowledge.
TOPICS
- Digital Marketing Research
- Digital Marketing Strategies
- Digital Content Marketing
- Search Engine Optimization Strategies
- Mobile Marketing Strategies and the Influence on Customer Decision-making
- Social Network Sites and Social Media Marketing
- Digital Influencers
- Digital Consumers and eWOM
- Branding in the Digital Age
- Branding and Strategy
- Brand Online Experience
- Luxury Brands’ Online Strategies
- Branding and Design
- E-commerce Branding
- Other topics converging with the work session theme
Important Dates
1
Paper submission deadline
September 05, 2025
Last Extension Date: September 14, 2025
2
Notification of paper acceptance
October 06, 2025
3
Registration deadline
October 15, 2025
Payment of Registration
To ensure the inclusion of an accepted paper in the conference proceedings: October 19, 2025
4
Conference Dates
November 27-29, 2025
Special Session Chair
Sandrina Francisca Teixeira
Politécnico do Porto. Instituto Superior de Contabilidade e Administração do Porto
Fernando Pinto Santos
IPAM - Portuguese Marketing Institute
Carlos Sá
IPAM - Portuguese Marketing Institute, Lisbon
Academic Coordination
Carlos Brito
Faculdade de Economia da Universidade do Porto, Portugal
Paulo Lencastre
Catholic University, Portugal
José Freitas Santos
CEOS.PP - Polytechnic of Porto, Portugal
Patricia Núñez Gómez
Complutense University of Madrid, Spain
Scientific Comittee:
Ana Patrícia Lima, ISCAP, Polytechnic of Porto, Portugal
António Carrizo Moreira, University of Aveiro, Portugal
Arnaldo Coelho, Coimbra University, Portugal
Beatriz Casais, University of Minho, Portugal
Belém Barbosa, Faculty of Economics of Porto, University of Porto, Portugal
Carlos de Mello Brito, University of Porto, Portugal
Cristela Bairrada, Coimbra University, Portugal
Daniel Martí Pellon, Vigo University, Spain
Fernando Reyes Reina, Pontifical University of Salamanca, Spain
Filipe Coelho, Coimbra University, Portugal
Filipe Rodrigues, University of Maia, Portugal
Helena Nobre, Aveiro University, Portugal
Inês Veiga Pereira, ISCAP, Polytechnic of Porto, Portugal
Isabel Rodrigo Martin, University of Valladolid, Spain
João Costa, Coimbra Business School, Portugal
Jorge Remondes, ISCAP, Polytechnic of Porto, Portugal
José Duarte Santos, ISCAP, Polytechnic of Porto, Portugal
José Freitas Santos, ISCAP, Polytechnic of Porto, Portugal
Luis Rodrigo Martín, University of Valladolid, Spain
Madalena Abreu, Coimbra Business School, Portugal
Miikka J. Lehtonen, Institute of Design and Innovation, Dubai
Miriam Salomão, IPAM, Portugal
Patricia Núñez Gómez, Complutense University of Madrid, Spain
Paula Arriscado, IPAM, Portugal
Paulo Botelho Pires, ISCAP, Polytechnic of Porto, Portugal
Paulo Cardoso, Fernando Pessoa University, Portugal
Paulo Lencastre, Catholic University, Portugal
Pedro Malta, NOVA University, Portugal
Ricardo Cayolla, Universidade Portucalense, Portugal
Ricardo Rodrigues, Beira Interior University, Portugal
Rita Peres, Estoril Higher School of Hotel Management and Tourism, Portugal
Sandra Filipe, University of Aveiro, Portugal
Sandra Lizzeth Hernández Zelaya, Pontifical University of Salamanca, Spain
Sara Teixeira, ISCAP, Polytechnic of Porto, Portugal
Zaila Oliveira, University of Maia, Portugal
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