Presentation Video
Description
This work session seeks cutting-edge research and case studies demonstrating how AI are transforming marketing strategies and outcomes. We invite researchers, industry practitioners, and innovators to submit original research papers exploring the intersection of AI and Marketing.
All research works are invited to respect the overarching conference theme, namely what concerns the Information Systems and Technology area. Papers from other research areas are welcome, the ones related within work session theme and under involvement with conference scope. Papers should focus on advanced current knowledge, even an applied or methodological research is explicit.
TOPICS
Potential topics include, but are not limited to:
Advertising & Targeting
AI Content Marketing
AI Marketing Research
AI Mobile Marketing
AI Marketing Design
AI Social Marketing
Consumer behaviour analysis with AI
Chatbots & Conversational AI
Immersive Marketing
Lead Generation with AI
Marketing Automation
Machine and Deep Learning Marketing Analytics
Markets Research with AI
Recommendation Engines
Real-time Personalization
Important Dates
1
Paper submission deadline
September, 05 2026
2
Notification of paper acceptance
October 06, 2026
3
Registration deadline
November 15, 2026
Payment of Registration
To ensure the inclusion of an accepted paper in the conference proceedings: November 19, 2026
4
Conference Dates
December 03-05, 2026
Special Session Chair
Department for e-business
Faculty of organizational sciences, University of Belgrade (Serbia)
Department for e-business
Faculty of organizational sciences, University of Belgrade (Serbia)
NOVA Information Management School (NOVA IMS)
Universidade Nova de Lisboa (Portugal)
Academic Coordination
Victor Santos
Politécnico de Coimbra, ISCAC – Instituto Superior de Contabilidade e Administração de Coimbra
Portugal
Pedro Malta
Universidade Nova de Lisboa, Nova IMS – Information Management School
Portugal
Portugal
Scientific Comittee:
Ana Estima – Universidade de Aveiro, Portugal
Anabela Mesquita – Polytechnic of Porto & Algoritmi RC, Portugal
Artur Strzelecki – University of Economics in Katowice, Poland
João Carvalho – Universidade Portucalense
José Luís Reis – Universidade da Maia, Portugal
Nuno Garcia – Faculdade de Ciências da Universidade de Lisboa, Portugal
Pedro Malta – Nova Information Management School, Portugal
Rui Murta – Instituto Português de Administração de Marketing de Lisboa, Portugal
Sílvia Faria – Instituto Superior de Contabilidade e Administração do Porto, Portugal
Valentina Chkoniya – Instituto Superior de Contabilidade e Administração de Coimbra, Portugal
Víctor Santos – Instituto Superior de Contabilidade e Administração de Coimbra, Portugal
