#1
#106
Click, Buy, Regret? From Hedonic Review Browsing to Post-Purchase Dissonance in Online Impulse Consumer Health Products Shopping
Jaime Andrés Riera-Muro, Carmen Pérez-Cabañero
5 votes
#2
#170
Portuguese Perception of Visual Content Generated by Artificial Intelligence
Bruno Santos, Samuel Anjos, Carlos Alves, José Luís Reis, José Machado
5 votes
#3
#99
Consumers’ evaluation of GenAI sustainability labels in coffee packaging: the moderator role of AI aversion and environmental awareness
Enrique Bigne, Luisa Andreu, Anna Ward, Carmen Pérez-Cabañero, Anna S. Mattila
3 votes
#4
#154
GAI Applications to Tourism and Travel: A User-Perspective on Trip Planning and Decision-Making
Gabriel Inácio Pais,Vitor Duarte Santos, Pedro Malta
3 votes
#5
#61
Segmentation of European Countries by Globalization Development: An Approach Based on Limited Information and Clustering
Monika Hadaś-Dyduch, Tomasz Żądło, Alicja Wolny-Dominiak, Tomaszs Sachurski, Adam Chwila, Małgorzata Krzciuk
2 votes
#6
#100
How constructive and deceptive serendipity in Generative AI affects user trust
Luisa Andreu, Enrique Bigne, Anna S. Mattila, Iis Tussydiah
2 votes
#7
#121
Integrating Graph Attention Networks and TF-IDF for Complementary and Alternative Product Recommendations in Digital Marketing
Duarte Coelho, Daniel Alves de Oliveira, Ana P.O. Costa, Ivo Pereira, José Pedro Carvalho
2 votes
#8
#133
Artificial Intelligence as a Fundamental Structure of Influence in Marketing – AI, the Essence of Exchange
Adriana Granados Poveda
2 votes
#9
#112
AI-Driven Customer Happiness Analytics: A Data Fusion Model for Measuring Satisfaction and Strategic Decision-Making
Miguel A. Becerra, Eduardo Duque-Grisales, John Dairo Ramirez-Aristizabal, Leonardo Serna-Guarín
1 votes
#10
#126
The Use of Artificial Intelligence for Sustainability Communication: Evidence from Iberian Companies
Cristiana Rodrigues Molho, Elisabete Sá, Sónia Monteiro
1 votes
#11
#177
Analysis of the Perception of Safety in a Colombian City Using Social Media News
Carlos Alberto Arango Pastrana, Lida Valentina, Carlos Fernando
1 votes
#12
#128
Services 4.0 and Sustainable Digital Transformation: Implications for Hyperdigital Brand Ecosystem
Gustavo Pé D’Arca
0 votes












