logotype
  • HOME
  • JOIN US
    • Call For Papers
    • Special Sessions
    • Topics
    • Keynote Speakers
    • Committees
    • Submission
    • Visa Information
    • Registration
  • INFORMATION
    • Conference Location
    • Venue + Travel
    • Social Program
    • Hotels
    • Conference Dinner
    • Program
    • 🔒 Contents for Participants
  • ABOUT
    • Proceedings
    • Previous Editions
    • Honor Roll
    • Diversity, Ethics, and Integrity Statement
  • NEWS
  • CONTACT
logotype
  • HOME
  • JOIN US
    • Call For Papers
    • Special Sessions
    • Topics
    • Keynote Speakers
    • Committees
    • Submission
    • Visa Information
    • Registration
  • INFORMATION
    • Conference Location
    • Venue + Travel
    • Social Program
    • Hotels
    • Conference Dinner
    • Program
    • 🔒 Contents for Participants
  • ABOUT
    • Proceedings
    • Previous Editions
    • Honor Roll
    • Diversity, Ethics, and Integrity Statement
  • NEWS
  • CONTACT
  • HOME
  • JOIN US
    • Call For Papers
    • Special Sessions
    • Topics
    • Keynote Speakers
    • Committees
    • Submission
    • Visa Information
    • Registration
  • INFORMATION
    • Conference Location
    • Venue + Travel
    • Social Program
    • Hotels
    • Conference Dinner
    • Program
    • 🔒 Contents for Participants
  • ABOUT
    • Proceedings
    • Previous Editions
    • Honor Roll
    • Diversity, Ethics, and Integrity Statement
  • NEWS
  • CONTACT
logotype
logotype
  • HOME
  • JOIN US
    • Call For Papers
    • Special Sessions
    • Topics
    • Keynote Speakers
    • Committees
    • Submission
    • Visa Information
    • Registration
  • INFORMATION
    • Conference Location
    • Venue + Travel
    • Social Program
    • Hotels
    • Conference Dinner
    • Program
    • 🔒 Contents for Participants
  • ABOUT
    • Proceedings
    • Previous Editions
    • Honor Roll
    • Diversity, Ethics, and Integrity Statement
  • NEWS
  • CONTACT

Poster Voting Results

HomePoster Voting Results
#1
#106

Click, Buy, Regret? From Hedonic Review Browsing to Post-Purchase Dissonance in Online Impulse Consumer Health Products Shopping

Jaime Andrés Riera-Muro, Carmen Pérez-Cabañero
5 votes
#2
#170

Portuguese Perception of Visual Content Generated by Artificial Intelligence

Bruno Santos, Samuel Anjos, Carlos Alves, José Luís Reis, José Machado
5 votes
#3
#99

Consumers’ evaluation of GenAI sustainability labels in coffee packaging: the moderator role of AI aversion and environmental awareness

Enrique Bigne, Luisa Andreu, Anna Ward, Carmen Pérez-Cabañero, Anna S. Mattila
3 votes
#4
#154

GAI Applications to Tourism and Travel: A User-Perspective on Trip Planning and Decision-Making

Gabriel Inácio Pais,Vitor Duarte Santos, Pedro Malta
3 votes
#5
#61

Segmentation of European Countries by Globalization Development: An Approach Based on Limited Information and Clustering

Monika Hadaś-Dyduch, Tomasz Żądło, Alicja Wolny-Dominiak, Tomaszs Sachurski, Adam Chwila, Małgorzata Krzciuk
2 votes
#6
#100

How constructive and deceptive serendipity in Generative AI affects user trust

Luisa Andreu, Enrique Bigne, Anna S. Mattila, Iis Tussydiah
2 votes
#7
#121

Integrating Graph Attention Networks and TF-IDF for Complementary and Alternative Product Recommendations in Digital Marketing

Duarte Coelho, Daniel Alves de Oliveira, Ana P.O. Costa, Ivo Pereira, José Pedro Carvalho
2 votes
#8
#133

Artificial Intelligence as a Fundamental Structure of Influence in Marketing – AI, the Essence of Exchange

Adriana Granados Poveda
2 votes
#9
#112

AI-Driven Customer Happiness Analytics: A Data Fusion Model for Measuring Satisfaction and Strategic Decision-Making

Miguel A. Becerra, Eduardo Duque-Grisales, John Dairo Ramirez-Aristizabal, Leonardo Serna-Guarín
1 votes
#10
#126

The Use of Artificial Intelligence for Sustainability Communication: Evidence from Iberian Companies

Cristiana Rodrigues Molho, Elisabete Sá, Sónia Monteiro
1 votes
#11
#177

Analysis of the Perception of Safety in a Colombian City Using Social Media News

Carlos Alberto Arango Pastrana, Lida Valentina, Carlos Fernando
1 votes
#12
#128

Services 4.0 and Sustainable Digital Transformation: Implications for Hyperdigital Brand Ecosystem

Gustavo Pé D’Arca
0 votes
#13
#176

Smart Rural Tourism with AI: From Visitor Data to Personalized and Sustainable Experiences

Isabel Berruezo-Aldunate
0 votes
INDEXING
Springer Logo
Scopus Logo
dblp_total
inspec
scimago-logo-01
jst
Conference Organization
universidad-de-valencia-01
economia_SVG
logo departamento Comercializacio e Investigacio de Mercatos
Special Sessions Organizers
CEOSPP
ISCAP-Logo-2017-01
Catolica Porto Business SchoolH
Universidad Complutense de Madrid
ECA-USP
NOVA IMS
UNova
Faculdade de Computação da Union University-01
University_of_Belgrade_logo-01
Universidade Portucalense
Fakultet_organizacionih_nauka_logo
Partner Universities
universidad-de-la-laguna
university-applied-sciences-arts-northwestern-switzerland-fhnw-logo
Logotype_of_Universidade_de_Santiago_de_Compostela
Uminho
Logo Umaia Vectorizado
heso university
Research Centers
LIACC-01
CEEAplA_PT_cut
unices logo-01
logo - n2i - vert - preto
remit-01
citur logo-01
logo IS2E
Algoritmi
Lasi
Sponsors
logo-e-goi-horizontal
logo 50 pos-neg
LOGO GREFUSA 2020
vegs
dacasa

ICMarkTech'25

Universidad de Valencia
Facultat d’Economia

Av. dels Tarongers, S/N,
46022 València,
Valencia, España

Linkedin-inX-twitterYoutube

About Conference

Call for Papers
Registration
Committees
Venue
Program
Contact
Press Center
Terms of Use
Privacy Policy
🔒 Secretariat

OTHER INFO

Click to enter the ICMarkTech’25 submission system.

logotype

Copyright © 2025 ICMarkTech – Website by Carlos Alves. All Rights Reserved

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.