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Communication Chairs
Samuel Anjos

Samuel Anjos is a PhD fellow at the University of Minho and a researcher at Centro ALGORITMI, specialising in augmented and virtual reality for healthcare training and recovery. He is part of the ICMarkTech 2025 Steering Committee and contributes to European research projects including BE.Neutral, AI ERIT, and DPBL. He also leads marketing and communication efforts for DeepLearn and AICES, and is founder of Campus.ly, a startup helping students find academic paths tailored to their profiles.

AFFILIATION:
University of Minho

PERSONAL INFO

Samuel Anjos is currently pursuing a PhD in Informatics at the University of Minho, funded by FCT – the Portuguese Foundation for Science and Technology. He conducts research at Centro ALGORITMI, focusing on the application of augmented reality (AR), virtual reality (VR), and spatial computing in clinical training and patient rehabilitation. He holds a Bachelor’s degree in Marketing Management and a Master’s in Digital Transformation from the University of Maia (UMAIA). He is also the co-founder of Rise Up Junior Enterprise, through which he collaborated with numerous companies across Portugal.
Samuel has worked on national and European projects including BE.Neutral (Portugal), AI ERIT, and DPBL (Erasmus+). Outside academia, he is the founder of Campus.ly, a technology startup dedicated to guiding students in identifying academic courses aligned with their individual profiles and learning styles. He is also part of the Organizing Committee for the DeepLearn Summer School and AICES Winter School, where he manages marketing and communication strategies.

Academic Background

  • PhD in Informatics 
    University of Minho, Portugal (Funded by FCT)

  • Master’s Degree in Digital Transformation
    University of Maia (UMAIA), Portugal

  • Bachelor’s Degree in Marketing Management
    University of Maia (UMAIA), Portugal

Academic and Management Roles

  • PhD Fellow and Researcher
    University of Minho – Centro ALGORITMI
    Research on AR/VR applications in medical training, spatial computing, and digital transformation.

  • Invited Lecturer
    University of Maia (UMAIA)

  • Founder and CEO
    Campus.ly
    Development of an app to guide students in choosing academic programmes based on their profile and needs.

Conference Roles

Conference Communication Chair Team

  • Email Marketing: Creation and management of targeted communication campaigns.

  • Communication Materials: Development of promotional assets including brochures, newsletters, and social media content.

  • Website Assistance: Support in maintaining and updating the conference website.

Collaborations and Interactions

  • Active contributor to EU-funded initiatives such as BE.Neutral, DPBL (Erasmus+), and AI ERIT.
  • Actively engaged with startups, investors, and academic institutions within the national innovation and research ecosystem.

RESEARCH AREAS

  • Augmented Reality (AR)
  • Virtual Reality (VR)
  • Artificial Intelligence
  • Digital Transformation
  • Marketing

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ICMarkTech'25

Universidad de Valencia
Facultat d’Economia

Av. dels Tarongers, S/N,
Algirós, 46022 València,
Valencia, España

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