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Advisory Committee
Ricardo Cayolla

Prof. Dr. Ricardo Roseira Cayolla is Associate Professor at Universidade Portucalense and Scientific Coordinator of the Consumer Neuroscience Lab within REMIT – Research in Economics, Management and Information Technologies. A specialist in marketing and sport management, his research focuses on consumer neuroscience, brand–consumer relationships, and sustainability. Beyond academia, he is a former professional tennis player, coach, sports manager, writer, and Eurosport Portugal tennis commentator. He has authored seven books and founded his own Tennis Academy.

AFFILIATION:
Universidade Portucalense – REMIT, Consumer Neuroscience Research Lab, Portugal
Scopus

PERSONAL INFO

Ricardo Roseira Cayolla holds a PhD in Marketing and Strategy from the University of Aveiro and a Specialist Title in Sports from the Polytechnic Institute of Viana do Castelo. He also completed advanced executive education in Design Thinking for Business Innovation at ESADE. He has held faculty positions at Universidade Portucalense, Universidade da Maia, Universidade de Aveiro, Instituto Politécnico da Maia, and Instituto Politécnico de Viana do Castelo. His academic career integrates teaching, research, and applied projects in marketing, sport management, and consumer neuroscience. His research examines sports as a major global industry and its influence on media, politics, and business, with an emphasis on predicting consumer behaviour and shaping marketing strategies in sport-related contexts.

Academic Background

  • PhD in Marketing and Strategy
    University of Aveiro, Portugal, 2015

  • Specialist Title in Sports
    Polytechnic Institute of Viana do Castelo, Portugal, 2017

  • Executive Education – Design Thinking for Business Innovation
    ESADE, Spain

Academic and Management Roles

  • Associate Professor (2020–present)
    Universidade Portucalense – Department of Economics and Management

  • Scientific Coordinator
    Consumer Neuroscience Lab, REMIT – Universidade Portucalense

  • Former Assistant and Adjunct Professor
    Universidade da Maia, Universidade de Aveiro, Instituto Politécnico da Maia, Instituto Politécnico de Viana do Castelo

  • Tennis Coach, Author, and Sports Manager
    Founder of Ricardo Cayolla Tennis Academy

Conference Roles

Advisory Committee Member: ICMarkTech – International Conference on Marketing Technologies

  • Provides expertise in marketing, sport management, consumer neuroscience, and brand strategy.
    Supports the integration of applied neuroscience into marketing and management research.

Collaborations and Interactions

  • Collaborates with academic, sports, and corporate stakeholders in Portugal and internationally.
  • Active in projects funded by the Fundação para a Ciência e a Tecnologia (FCT), focusing on economics, management, and ICT in the sports industry.

RESEARCH AREAS

  • Consumer Neuroscience
  • Brand–Consumer Relationships
  • Sustainability in Sport
  • Sport Management and Marketing
  • Digital Transformation in Sports Industries

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