Steering Committee - chair
JOSE ENRIQUE BIGNE ALCAÑIZ
Enrique Bigné is Professor of Marketing at the University of Valencia, a position he has held since 2001, after previously serving at the University Jaume I (1996–2001). With a PhD in Economics and Business Administration and degrees in Business, Law, Market Research, and Operations Research, his academic career spans leadership roles and editorial responsibilities in top international journals. His research focuses on advertising, tourism, virtual reality, and neuromarketing, and his work has been featured in prestigious publications such as the International Journal of Research in Marketing, Annals of Tourism Research, and the Journal of Business Ethics. He has also held visiting scholar positions at renowned institutions including the University of Maryland, UC Berkeley, and the University of Westminster.
AFFILIATION:
University of Valencia
PERSONAL INFO
Enrique Bigné holds a PhD in Economics and Business Administration, a Bachelor’s degree in Business Administration, a Degree in Law, and postgraduate diplomas in Market Research and Operations Research. He has been Professor of Marketing at the University of Valencia since 2001 and previously held the same position at the University Jaume I between 1996 and 2001. He has served as Head of Department, Dean of the School of Economics, Vice-Chancellor for International Relationships and Communications, and Academic Director of the International MBA and Master’s in Marketing and Communication at the University of Valencia. He has held visiting scholar positions at the University of Maryland, UC Berkeley, and the University of Westminster. Editor of the European Journal of Management & Business Economics and Revista de Análisis Turístico. Associate Editor of the Journal of Global Marketing, Journal of Modelling in Management, and Pasos, and member of several editorial boards. Currently teaches in multiple master’s programmes in International Business and Marketing at the University of Valencia. His primary knowledge area is Marketing and Market Research.
Academic Background
- PhD in Economics and
- Business Administration
- Bachelor’s Degree in Business Administration
- Degree in Law
- Postgraduate Diploma in Market Research
- Postgraduate Diploma in Operations Research
Academic and Management Roles
Professor of Marketing
University of Valencia
Research, teaching, and doctoral supervision in marketing, consumer behaviour, and advertising.Head of Department
University of Valencia
Academic leadership and departmental strategy.Dean of the School of Economics
University of Valencia
Oversight of academic programmes and institutional development.Vice-Chancellor for International Relationships and Communications
University of Valencia
Management of international partnerships and communications strategy.Academic Director – International MBA and Master in Marketing and Communication
University of Valencia
Programme coordination, curriculum design, and mentoring.Visiting Scholar
University of Maryland, UC Berkeley, University of Westminster
International research collaborations and academic mobility.
Conference Roles
Conference Organizer: ICMarkTech – International Conference on Marketing Technologies
- General organization and coordination of the event.
- Thematic session planning and review of scientific articles.
- Strategic planning of the conference program.
Collaborations and Interactions
- Collaborated with international researchers and institutions in the fields of advertising, tourism, and neuromarketing.
- Editorial board member and reviewer for leading journals in marketing and management
RESEARCH AREAS
Advertising and Consumer Behaviour
Tourism Marketing and Destination Image
Virtual Reality and Immersive Media
Neuromarketing and Cognitive Insights
Marketing Strategy and International
Communications