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Advisory Committee
Eduardo Parra López

Prof. Dr. Eduardo Parra López is Full Professor in the Department of Business Management and Economic History at the University of La Laguna (Spain) and a member of the ICMarkTech 2025 Advisory Committee. Specialising in tourism business management and strategic competitiveness, his research focuses on destination benchmarking, online reputation, consumer behaviour in tourism, and sustainable marine tourism. He has supervised multiple doctoral theses and led research projects aimed at improving decision-making in tourism SMEs through data mining and governance modelling.

AFFILIATION:
University of La Laguna, Spain
Scopus

PERSONAL INFO

Eduardo Parra López earned his PhD in Social and Legal Sciences from the University of La Laguna in 2002, with a thesis on strategic determinants for gaining competitive advantages in tourism service distribution channels. He is a faculty member in the PhD programmes Law, Society and Tourism and Tourism, and a researcher at the ISTUR Institute. His academic work spans tourism competitiveness, benchmarking of destinations, strategic determinants of loyalty and electronic word-of-mouth, and responsible tourism governance. He has supervised four PhD theses and participated in over 20 doctoral committees. Prof. Parra López has led and contributed to numerous funded projects, including “DAMTUR” (Data Mining for Tourism SMEs in the Canary Islands) and “INTURMAR” (Tourism Intelligence for Responsible Marine Tourism), supported by national and regional funding bodies. His research output includes 47 peer-reviewed articles, 53 book chapters, 26 conference papers, 14 books, and two other publications.

Academic Background

  • PhD in Social and Legal Sciences – Tourism Business Management
    University of La Laguna, Spain, 2002

Academic and Management Roles

  • Full Professor – Department of Business Management and Economic History
    University of La Laguna, Spain
    Research and teaching in tourism business management, strategic competitiveness, and sustainable destination development.

  • Researcher – ISTUR Institute
    Focus on tourism innovation, governance models, and competitiveness analysis.

  • Project Leader and Collaborator

    • DAMTUR: Data mining for tourism SMEs in the Canary Islands.

    • INTURMAR: Responsible marine tourism intelligence.

    • Governance Models in Biosphere Reserves.

Conference Roles

Advisory Committee Member: ICMarkTech – International Conference on Marketing Technologies

  • Contributes expertise in tourism business strategy, destination competitiveness, and data-driven decision-making in the tourism industry.

Collaborations and Interactions

  • Collaborates with national and international research teams in tourism governance, benchmarking, and marketing technologies.

  • Active engagement with public institutions, tourism boards, and SMEs to apply research outcomes in real-world contexts.

RESEARCH AREAS

  • Tourism Business Management

  • Destination Competitiveness and Benchmarking

  • Electronic Word-of-Mouth and Online Reputation

  • Consumer Behaviour in Tourism

  • Sustainable and Responsible Tourism Governance

  • Data Mining Applications in Tourism

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