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Steering Committee
Carla Ruiz-Mafé

Dr Carla Ruiz Mafé is Associate Professor of Marketing at the University of Valencia. Her research focuses on digital marketing, neuromarketing, consumer behaviour, and tourism. She has been a visiting scholar in the USA and UK and has published in leading journals such as Internet Research, Psychology and Marketing, and Electronic Commerce Research and Applications.

AFFILIATION:
University of Valencia
Scopus

PERSONAL INFO

Carla Ruiz Mafé holds a PhD in Marketing from the University of Valencia, where she currently serves as Associate Professor in the Department of Marketing, Faculty of Economics. She has been a visiting scholar at the University of North Carolina Wilmington (2010, 2014) and the University of Glasgow (2013, 2014, 2015, 2017), engaging in international research collaborations. Her primary knowledge area is Marketing and Market Research, and she teaches across several undergraduate and postgraduate programmes in Business Administration and Marketing. Her research has been featured in over 30 international peer-reviewed journals, including Internet Research, Online Information Review, Journal of Consumer Marketing, and Destination Marketing and Management. She is also a member of the editorial board of Theoretical and Applied Electronic Commerce Research.

Academic Background

  • PhD in Marketing
    University of Valencia, Spain

Academic and Management Roles

  • Associate Professor of Marketing
    University of Valencia
    Research, teaching, and supervision in digital and interactive marketing, e-commerce, and consumer behaviour.

    Visiting Scholar
    University of North Carolina Wilmington (USA), University of Glasgow (UK)
    International research collaboration in the fields of marketing, tourism, and consumer psychology.

    Course Instructor
    University of Valencia
    Courses taught include:

    • Global Marketing Strategies (Master’s in International Business Management)

    • Promotional Communication (Master’s in Marketing and Market Research)

    • Final Degree Projects (Bachelor’s in Business Management and Administration, Double Degree in Tourism and Business, and Law programmes)

    • External Internships (Business Management and Administration)

Conference Roles

Conference Organizer: ICMarkTech – International Conference on Marketing Technologies

  • General organization and coordination of the event.
  • Thematic session planning and review of scientific articles.
  • Strategic planning of the conference program.

Collaborations and Interactions

  • Engaged in research collaborations with scholars across the US, UK, and Spain.
  • Editorial board member and regular reviewer for international journals in marketing, e-commerce, and consumer research.

RESEARCH AREAS

  • Digital Marketing and E-commerce
  • Neuromarketing and
  • Consumer Neuroscience
  • Interactive and Mobile Marketing
  • Machine Learning
  • Applications in Marketing
  • Tourism Marketing and Destination Strategy

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