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Advisory Committee
Bráulio Alturas

Prof. Dr. Bráulio Alexandre Barreira Alturas is Associate Professor with Habilitation at ISCTE – Instituto Universitário de Lisboa and a member of the ICMarkTech 2025 Advisory Committee. With a PhD in Business Organisation and Management (specialising in Marketing), he has an extensive academic career in applied informatics, information systems for management, and marketing acceptance models. He is an active researcher at ISTAR-Iscte, contributing to multidisciplinary projects in information sciences, technology, and business management.

AFFILIATION:
ISCTE – Instituto Universitário de Lisboa, Portugal
Scopus

PERSONAL INFO

Born in Lisbon in 1964 and based in Queluz, Bráulio Alturas earned his PhD in Business Organisation and Management (specialisation in Marketing) from ISCTE in 2005, graduating with Distinction and Honours for his thesis Direct Selling: Determinants of Consumer Acceptance. He also holds a Master’s in Business Sciences (specialisation in Management Information Systems) from ISCTE (1995) and a degree in Business Organisation and Management from ISCTE (1989).
Currently, he serves as Associate Professor in the Department of Information Sciences and Technology at ISCTE, where he coordinates several curricular units in Applied Informatics for Management and Social Sciences. He lectures in master’s and postgraduate programmes and provides professional training in organisational information systems. His research spans organisational information systems, marketing, and technology acceptance, with active involvement in ISTAR-Iscte – the university’s research centre for information sciences, technologies, and architecture.

Academic Background

  • PhD in Business Organisation and Management – Marketing Specialisation
    ISCTE – Instituto Universitário de Lisboa, Portugal, 2005
    Thesis: Venda Directa: Determinantes da Aceitação do Consumidor – Distinction and Honours

  • Master’s in Business Sciences – Management Information Systems Specialisation
    ISCTE – Instituto Universitário de Lisboa, Portugal, 1995

  • Degree in Business Organisation and Management
    ISCTE – Instituto Universitário de Lisboa, Portugal, 1989

Academic and Management Roles

  • Associate Professor with Habilitation
    ISCTE – Instituto Universitário de Lisboa (2020–present)

  • Assistant Professor
    ISCTE – Instituto Universitário de Lisboa (2005–2020)

  • Invited Assistant Professor
    Universidade Aberta (2006)

  • Assistant / Trainee Assistant
    ISCTE – Instituto Universitário de Lisboa (1993–2005)

Conference Roles

Advisory Committee Member: ICMarkTech – International Conference on Marketing Technologies

  • Provides expertise in marketing, information systems, and consumer acceptance models.

Collaborations and Interactions

  • Collaborates with ISTAR-Iscte on research in information systems, marketing technologies, and applied informatics.
  • Engages with academic and professional communities to develop innovative approaches to organisational information systems.

RESEARCH AREAS

  • Organisational Information Systems
  • Technology and Marketing Acceptance Models
  • Applied Informatics in Management and Social Sciences
  • Business Management and Strategy
  • Digital Transformation in Organisations

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