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Advisory Committee
Amalia Georgescu

Prof. Dr. Amalia Georgescu is a Professor at the Gheorghe Asachi Technical University of Iași and Honorary Consul of the Kingdom of the Netherlands in Iași. With over 20 years of international experience in education, entrepreneurship, and digital transformation, she specialises in communication, public speaking, event and project management, and digitalisation for SMEs. A certified trainer and entrepreneur, she is also an active speaker, with extensive experience in academic and business environments.

 

AFFILIATION:
Gheorghe Asachi Technical University of Iași

PERSONAL INFO

Amalia Georgescu holds a PhD in Engineering from Gheorghe Asachi Technical University of Iași, where she also completed her Master’s degree in Product Design and Marketing, and her Bachelor’s degree in Economics with a specialisation in Marketing. With more than two decades of international professional experience, she has developed expertise in communication, entrepreneurial education, digitalisation for SMEs, and public speaking. She has delivered accredited training programmes in entrepreneurship, business management, marketing, human resources, and mentoring, both in academic settings and across numerous European-funded projects. In parallel with her academic career, she has successfully founded and managed two businesses, and currently serves as the Honorary Consul of the Kingdom of the Netherlands in Iași. She has published 19 academic works and participated in numerous conferences and national development programmes, including acting as trainer and expert coordinator in entrepreneurship for major EU-funded initiatives in Romania.

Academic Background

  • PhD in Engineering – Management and Relational Systems
    Gheorghe Asachi Technical University of Iași, 2018–2023
    Thesis: Research on Relational Systems in the Context of Associative Business Structures

  • Master’s Degree in Product Design and Marketing
    Gheorghe Asachi Technical University of Iași, 2007–2009
    Specialisations: Marketing, Commerce, Project Management

  • Bachelor’s Degree in Economics – Marketing
    Alexandru Ioan Cuza University of Iași, 2002–2006

Academic and Management Roles

  • Assistant Professor – Department of Engineering and Management
    Gheorghe Asachi Technical University of Iași
    Teaching and research in marketing management, communication, entrepreneurship, and project management.

  • Certified Trainer and Course Director
    Multiple EU-funded Projects (POCU, ACF, RO2020)
    Development and delivery of accredited courses in entrepreneurial competencies, mentoring, and sales.

  • Honorary Consul
    Kingdom of the Netherlands, Iași
    Representation and promotion of Dutch-Romanian collaboration in culture, education, and business.

  • Entrepreneur and Business Consultant
    Founder and manager of two companies providing consulting, training, and event management services.

Conference Roles

Advisory Committee Member: ICMarkTech – International Conference on Marketing Technologies

  • Provides expert guidance on communication strategy, marketing innovation, entrepreneurship, and SME digitalisation.
  • Contributes to the strategic development of the conference by offering academic and professional insights from over two decades of international experience.

Collaborations and Interactions

  • Engaged in cross-sector collaborations with academic institutions, SMEs, NGOs, and governmental organisations in Romania and Europe.
  • Actively involved in EU-funded development projects promoting entrepreneurship, inclusion, and innovation.
  • Trained and mentored hundreds of students and professionals across accredited national programmes.

RESEARCH AREAS

  • Marketing and Communication
  • Entrepreneurship and Business Innovation
  • Digitalisation for SMEs
  • Event and Project Management
  • Public Speaking and Semiotics
  • Relational Systems in Organisational Structures

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ICMarkTech'26

Polytechnic University of Bucharest
Faculty of Entrepreneurship, Business Engineering and Management

Corp BN, 060042
București, Roménia

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