14 August, 2025
by As delegates convene for the 7th International Conference on Marketing and Technologies (ICMarkTech 2025), hosted from 27 to 29 November in Valencia, they will find themselves immersed not only in academic dialogue but also in a city rich in culture, architectural heritage, gastronomy, and Mediterranean charm. This guide provides structured recommendations to explore Valencia during free time outside the conference sessions.
1. Heritage and Historical Sites
La Lonja de la Seda (Silk Exchange)
A masterpiece of late Gothic architecture and a UNESCO World Heritage Site, La Lonja illustrates the economic strength of Valencia in the 15th century. Its twisted columns, vaulted ceilings, and tranquil orange tree courtyard offer a peaceful yet powerful historical impression.
Official site: https://www.visitvalencia.com/en/silk-exchange-la-lonja
Valencia Cathedral and the Holy Chalice
Located in the heart of the old town, the cathedral displays Romanesque, Gothic, and Baroque elements. It claims to house the Holy Grail, attracting scholars and pilgrims alike. Climb the Miguelete Tower for panoramic views of the city.
More information: https://www.catedraldevalencia.es/en
Torres de Serranos and Torres de Quart
These 14th-century defensive towers once formed part of the city wall. Visitors can access the towers for a sweeping view of the old city.
Access details: https://www.visitvalencia.com/en/torres-de-serranos
2. Contemporary Architecture and Innovation
City of Arts and Sciences (Ciutat de les Arts i les Ciències)
A symbol of 21st-century Valencia and a must-see destination for architecture and innovation enthusiasts. Designed by Santiago Calatrava, this cultural and scientific complex includes:
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Hemisfèric (digital cinema and planetarium)
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Museu de les Ciències (interactive science museum)
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Oceanogràfic (Europe’s largest aquarium)
Tickets and opening hours: https://www.cac.es/en/home.html
IVAM – Institut Valencià d’Art Modern
The Valencian Institute of Modern Art is the leading centre for contemporary art in the city, with both permanent and temporary exhibitions featuring national and international artists.
Plan your visit: https://ivam.es/en
3. Natural Environments and Outdoor Experiences
Turia Gardens (Jardín del Turia)
Spanning over nine kilometres, this urban park was once a riverbed. It now offers running paths, bike lanes, fountains, and cultural sites such as the Palau de la Música. Ideal for morning walks or evening jogs.
Bike rental options: https://www.valenciabikes.com
Albufera Natural Park
Located just outside the city, this protected wetland is the birthplace of traditional paella and a haven for migratory birds. Boat rides on the lagoon at sunset are particularly recommended.
Visitor information: https://www.visitvalencia.com/en/albufera
Malvarrosa and Patacona Beaches
Valencia’s urban beaches offer promenades, restaurants, and relaxation. Late November remains suitable for coastal walks, though swimming may be weather-dependent.
4. Culinary Experiences
Central Market (Mercado Central)
One of Europe’s oldest food markets, housed in a stunning modernist building. A place to sample fresh produce, Iberian ham, and artisanal goods.
Market website: https://www.mercadocentralvalencia.es
Traditional Paella in Its Birthplace
Authentic Valencian paella, traditionally made with rabbit, chicken, and beans, is best experienced in settings that preserve the original recipe. Recommended venues include:
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Casa Carmela (Beachfront): https://casacarmela.com
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La Pepica (historic favourite): https://www.lapepica.com
Horchata and Fartons in Alboraya
This regional non-alcoholic beverage made from tiger nuts is often paired with elongated pastries called fartons. Best enjoyed at:
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Horchatería Daniel: https://www.horchateriadaniel.es
5. Evening and Cultural Activities
Live Flamenco Performances
Several venues in Valencia offer authentic flamenco shows with limited seating. Advance booking is advisable.
Recommended: Café del Duende https://cafedelduende.com
Rooftop Views at Ateneo Sky Bar
Located near the main square, this rooftop bar provides a sophisticated atmosphere with panoramic views over Valencia’s historic centre.
Details: https://www.ateneosky.com
Sunset Cruises on the Albufera Lagoon
Several tour operators offer boat rides with local guides, departing from El Palmar.
Booking option: https://visitvalencia.com/en/activities/albufera-boat-ride-sunset
For detailed information, please visit: www.icmarktech.com
🧭 Join us in Valencia to be part of a vibrant community exploring the transformative power of technology in marketing.
