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conference program
our schedule
08.00 – 09.00
Hall
REGISTRATION
Accreditation and Registration
09.00 – 10.30
auditorium
Session 1 – Opening Ceremony and Keynote Session
View in Live Stream 
CHAIR: Luís Mendes Gomes, University of the Azores
Eng. Pedro Batista
Regional Director of Communications and Digital Transition,
representing the Regional Government of the Azores
Susana Mira-Leal
Dean of University of the Azores
José Luís Reis
Steering Committee of ICMarkTech 2024, University of Maia
Enrique Bigné
Advisor Committee of ICMarkTech 2024, University of Valencia
KEYNOTE SPEAKERS
Luís Paulo Reis
Artificial Intelligence as a Catalyst for Next-Gen Marketing: From Data to Dynamic Customer Engagement
Ulrike Gretzel
From SEO to AIO: Managing AI applications as audiences
10.30 – 11.00
Hall
Coffee Break
11.00 – 12.30
Room Sessions
Session 2
Auditorium
View in Live Stream
Chair: José Cascalho
110: Technological Adoption in Tourism: Benefits and Challenges
Carlos Farinha, Teresa Borges-Tiago, Sónia Avelar, Adulai Baldé
62: Hey Robot, Here’s My Data: The Impact of AI on User Privacy Josef Harasser, Verena Wecklein, Franziska Kellerer, Stefan Mang
125: Green Port Resilience Strategies for Sustainable Development Valentina Chkoniya, Iuri Baldaconi da Silva Bispo, José Luís Cacho, Sandra Filipe, Seyedeh Azadeh Alavi-Borazjani
115: Enhancing Customer Immersion in Online Shopping Tiina Paananen, Tiina Kemppainen, Jenni Ström, Lauri Frank
62: Hey Robot, Here’s My Data: The Impact of AI on User Privacy Josef Harasser, Verena Wecklein, Franziska Kellerer, Stefan Mang
125: Green Port Resilience Strategies for Sustainable Development Valentina Chkoniya, Iuri Baldaconi da Silva Bispo, José Luís Cacho, Sandra Filipe, Seyedeh Azadeh Alavi-Borazjani
115: Enhancing Customer Immersion in Online Shopping Tiina Paananen, Tiina Kemppainen, Jenni Ström, Lauri Frank
Session 3
Virtual Room 2
Chair: Daniel Pacheco
70: The use of web marketing to promote innovation in agriculture
Teresa Paiva, Daniel Raposo, João Neves, Fátima Verissímo, Hugo Mendes, Paula Coutinho
58:: Profiling Financial Knowledge in a Portuguese Population: A Machine Learning Approach
Dora Melo, Isabel Clímaco, Ana Paula Quelhas, Manuela Larguinho
113: In-store traffic patterns relevance for customer experience
Nataša Đurđević, Tatjana Mamula Nikolić, Nenad Lozović
107: Image Segmentation for MR Brain Tumour Detection
Visalakshi G, M. Laavanya
Session 4
Virtual Room 3
Chair: Rúben Silva Pinhal
11: Examining the Impact of Animated Banner Attributes on Attention and Memory
Sonia Brito-Costa, Ana Teixeira, Hugo Almeida, Silvia Espada, Maria Antunes
15: Influence of Motion Dynamics on Time Perception in Digital Interfaces
Sonia Brito-Costa, Ana Rita Teixeira, Hugo Almeida
99: Understanding Tourist Content Preferences: An Analysis of Social Media Trends
Rúben Pinhal, Ana Estima, Paulo Duarte
103: Determinants of Satisfaction and Initial Trust in Chatbots and Their Impact on Customer Engagement in the Private Healthcare Sector
Natalia Giselle Saldivar Espejo, Sol Marina Vivanco Kassay, Hector Jose Mendoza Cuellar
Session 5
Virtual Room 4
Chair: Amélia Brandão
60: Robotic Process Automation – A Comparative Analysis of the Current Market Solutions
Arlindo Silva, Henrique Mamede, Vitor Santos, Arnaldo Santos, Maria Clara Silveira
86: Applied Technologies in Virtual Tourism for Older People: Benefits, Challenges, and Well-Being
José Luís Reis, Carlos Alves, Marianna Sigala, Bárbara Neves
102: A Systematic Review on AI in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction
David Anjos Abreu, Margarida Lima Silva, Joana Neves, Lara Mendes Bacalhau, Vasco Santos
12.30 – 12.45
Group Photo
AUDITORIUM
13.00 – 14.00
University of Azores
Lunch
14.00 – 15.30
Room Sessions Session 6
Auditorium
View in Live Stream
Chair: Teresa Tiago
21: AI-Driven Facial Emotion Analysis for Customer Emotion Recognition – an explanatory study
Paulina Rutecka, Anna Adamczyk
35: Application of AI in E-Commerce Strategies: the Current State among Swiss E-Commerce Providers
Anna V. Rozumowski, Bettina Beurer-Züllig, Marc K. Peter, Alain Neher, Danilo Siscaro, Darius Zumstein
57: Portuguese Perception about Artificial Intelligence: A Pilot Study
Bruno M. Ferreira, Manuel Reis, Pedro Castro
78: Generation Z’s Preferences for Direct Marketing: A Comparative Study of Email, Mobile Instant Messaging (MIM) and SMS Marketing
Carolina Magalhães, Beatriz Casais
Session 7
Room 2
View in Live Stream
Chair: Adriana F. Chim-Miki
152: Human Resources and Marketing in the Age of Artificial Intelligence: A Systematic Literature Review
Pedro Mota Veiga, Susana Alves Pereira
20: E-government business model based on blockchain: Examining citizens’ readiness
Aleksandra Labus, Branka Rodić, Milica Simić, Aleksandra Trpkov, Danica Sovtić
129: Transforming SMEs’ digital potential through associative cooperation: the analyses of Romanian Digital Innovation Hubs
Amalia Georgescu, Silvia Avasilcăi
145: The attitude of young Portuguese people towards blood donation advertising campaigns – an exploratory approach
Manuel José Fonseca, Sara Vieira Lopes, Jorge Esparteiro Garcia, Bruno Barbosa Sousa
Session 8
Virtual Room 3
Chair: Helena Maria da Costa Oliveira
108: Artificial Intelligence and Gamification as resources for brand positioning in the market: Brief Review
Renato Mauricio Toasa Guachi, Angélica Victoria Guillén Pinargote, Hector David Martínez Vllacres
16: New Technologies in Casino Marketing
Matthew Tingchi Liu, Sharon Xiao Wang, Hoi Ngan Loi, Manman Xu
5: How video’s color hue style affects influencers with different follower size
Kasin Hong, Simon S.M. Yuen, Yutong Ma, Matthew Tingchi Liu
24: High Technology Application in Influencer Marketing
Matthew Tingchi Liu, Sharon Xiao Wang, Hoi Ngan Loi, Yijia Chen
31: Motivational Drivers in Social Media: An Analysis of Generation X vs. Generation Y
Jorge Pacheco, Cristina Cardoso
42: Empowerment or disempowerment? The characteristics of postfeminism applied to the narrative of femvertising
María José Calixto-Pérez, Eliana Gallardo-Echenique
Session 9
118: Machine learning for botnet attacks detection in Industrial IOT applications
Suneetha G, Haripriya D
47: Representation of Older Adult Women in a Digital Peruvian Advertisement
Fiorella Quino-Martínez, Manuel Sánchez-Flores, Eliana Gallardo-Echenique
77: Social media content and customer engagement in 4- to 5-star hotels in Peru
Andrea Benito, Betzaid Huaman, Cristhian Rojas-Suárez
119: Sales with Purpose: The Nestlé Case and Its Impact on Corporate Social Responsibility
Fanny Paladines-Galarza, Christel Pérez Ávila, Vanessa Peña Vélez, Yesenia Jiménez-Sánchez
89: The Role of Virtual Reality and Augmented Reality in Enhancing Customer Experience: A Systematic Literature Review
Linh Truong, Tien Duc Vu, Ha My Doan
88::Evolutionary Scenario of Brand Management and Communication, Through the Integration of AI: A Bibliometric Analysis
Andreia Pires, Amélia Brandão
15.30 – 16.00
Hall
Coffee Break
16.00 – 17.30
Room Sessions
Session 10
Auditorium
View in Live Stream
Chair: Pedro Malta
48: Generative AI Adoption and Use by Micro-enterprises: Validation of the Measurement Instrument
Artur Strzelecki, Małgorzata Pańkowska, Mariia Rizun
147: Evaluating the Impact of Marketing Technologies on Digital Transformation in the EU-27: An AI-Driven Predictive Model Approach
Victor Santos, Pedro Malta
83: User-centered Mobility Development for Higher Education Students
Amanda Sato, Henrique Oliveira, Pedro Miguel Gaspar, José Avelino Vìtor, Daniel Sampaio, Rui Carreira
146: Gamification in Digital Marketing for Boosting Tourist Destination Competitiveness: A Case Study
Jorge Esparteiro Garcia, Bruno Pereira, Bruno Barbosa Sousa, Manuel José Serra Fonseca
9: From Concept to Practice- How Managers are Integrating AI into Business Marketing
Na Bai
Session 11
Room 2
View in Live Stream
Chair: Amalia Georgescu
143: Instagram Wine Posts: Modelling Behavior of Instagram Users Based on Photograph Characteristics
Jiří Zelený, Darina Svobodová, Jana Kalabisová, Anna Ulrichová, Dana Kolářová
34: Agent-Based Modeling study on tourists’ decisions upon the sustainable tourism image of tourist destinations
Justyna Majewska, Agnieszka Niezgoda, Szymon Truskolaski
149: Knowledge Discovery from Urban Mobility Data in Guimarães
Carlos Alves, José Costa, Luís Mendes Gomes, José Machado
61: Navigating the realities: unpacking consumer behavior in Metaverse Retailing using virtual and augmented reality (VR/AR)
Joaquim Pratas, José Paulo Marques dos Santos, Pedro Quelhas Brito
112: Exploring the Influence of Virtual Reality on Customer Sentiment Analysis: A Systematic Review
Rogério Silva, Ivo Pereira, Susana Nicola, Ana Madureira
Session 12
Virtual Room 3
Chair: Aleksandra Labus
3: Enhancing Data Warehouse Efficiency through Multi-tenancy
Maryam Abbasi, José Silva, Paulo Vaz, Pedro Martins
45: Articulations Between Strategy, Culture and Trends: Possible Overlapping Model(s) and Protocol(s) for Analysis and Insights Generation
Nelson Pinheiro Gomes, Manuel Pinto Grunfeld, William Afonso Cantú
46: Bridging the Gap Between the Present and the Future: Exploring the Weak Signal Concept from a Trend Studies Cultural Perspective
William Cantú, Nelson Pinheiro Gomes, Manuel Pinto Grunfeld
39: Tourists’ Perceptions and Trends in Destination Brands: A Proposal for Evaluating Consumer Posts on Digital Platforms
Manuel Pinto Grunfeld, William Afonso Cantú, Nelson Pinheiro Gomes
14: The usefulness of online advertising in the purchase decision mediated by trust
Olger Gutiérrez-Aguilar, Andrés Yáñez-Prado, Ingrid Urbina-Zevallos, Gerardo Peñafiel-Suárez, Scott Cortez-Rojas, Sandra Chicana-Huanca
Session 13
Virtual Room 4
Chair: Branka Rodić
40: Analyzing Customer Satisfaction Through Online Reviews Using Topic Modeling and Linguistic Model: A Study of a Hotel Chain in Madrid
Ziwei Shu, Cristina Sánchez-Figueroa
72: Designing business related interaction with reviewers for corporate-reputation insights using an ontology-based chatbot
Rob Loke
30: The Influence of Email Marketing Campaign Timing on Campaign Performance and Purchasing Amount: An Online Field Experiment
Bettina Beurer-Züllig, Umut Demiriz, Michael Klaas
100: Metaverse, and Chatbots for Luxury Brands: A Literature Review and Future Research Directions
Joana Neves, Miguel Cachulo Pereira, Lara Mendes Bacalhau
09.00 – 11.00
Room Sessions
Session 14
Auditorium
View in Live Stream
Chair: Joanna Krywalski-Santiago
29: Relevance of the Spatiotemporal Behaviour of Tourists and Residents to Tourism Planning and Marketing of Successful Destinations
Ruta Fontes, Rui Costa, Márcio Martins, Aida Carvalho, Ricardo Correia
50: How Social Influence Shapes Hotel Guests’ Tech-Savvy Choices
Adriana F. Chim-Miki, Rui A. da Costa, Fevzi Okumus
79: Digital Influencers in Tourism: How Instagrammers Affect Destination Repurchases with Millennials
Susana Santos, Bernardo T. Chagas, Catarina Sobreiras
26: Business Intelligence and Balanced Scorecard to support decision-making: a bibliometric analysis
Patrícia Quesado, Helena Costa Oliveira, Patricia Gomes
130: Metaverse marketing: a conceptual framework
Tiina Kemppainen, Matti Leppäniemi, Valtteri Tomminen, Eero Koskinen
155: Study on the influence of distribution channels and criteria for purchasing accommodation services
Diana Foris, Teodora Maria Panoiu, Tiberiu Foris
Session 15
Virtual Room 3
Chair: Lara Mendes Bacalhau
32: Exploring the 5V Manifestations of ArtTech
Gianluca Galeno, Valerio Stallone, Linard Dario Barth
53: Marketplace Mobile Applications: Predictors of repurchase from the S-O-R Model perspective
Alessia Fernández Blanco, Gustavo Javier Condori Toncconi, Lucia Vanessa Munayco Abanto
66: Drivers for the intention to buy wearables in a Latin-American country.
Jorge Cruz-Cárdenas, Andrés Palacio-Fierro, Carlos Ramos-Galarza, Guacyra Nascimento-Queiroz
154: Impacts of Augmented Reality in E-commerce: Advances and Trends in 2024 – A Literature Review
Carlos Alves, José Machado, José Luís Reis
101: Exploring the Features of Branded Mobile Applications for Music Festivals
Miguel Cachulo Pereira, Alexandre Pericão
126: Determinants and Barriers in the Intention to Use Digital Voice Assistants for the Home
Claudia Espinoza, Valentina Mendoza, Martín Mauricio-Andia
Session 16
Virtual Room 4
Chair: Elizaveta Fainshtein
36: The Perfect Match: A Practical Framework for Effective Influencer Marketing in the Tourism Industry
Bettina Beurer-Züllig, Anna V. Rozumowski, Dominique Hauri
41: Post-COVID-19 Tourist Satisfaction in Retiro Park: Sentiment Analysis and Prediction Using Online Reviews
Ziwei Shu, Pablo Villarrubia Sánchez
71: Factors in revisit intention that influence smart tourism
Alejandra Marina Guzmán Pérez, Sharon Mishelle Morales Alvarado, Hector Jose Mendoza Cuellar
90: A proposal for a virtual museum of Peruvian gastronomy
Ana Alemán-Carmona, Carlos Del Pozo-Arana, Eliana Gallardo-Echenique
105: Integrating Artificial Intelligence and the Internet of Things for Environmental Monitoring in Seaports: A dynamic model for reducing CO2 emissions
Danielle Freitas, Helena Gervásio, Azade Alavi-Borazjani
11.00 – 11.30
Hall
Coffee Break
11.30 – 13.00
Room Sessions
Session 17
Auditorium
View in Live Stream
Chair: Danijela Stojanović
111: Decoding Loyalty: Analyzing the Relationship between Consumer Motivations to Adhere and Key Features Driving Ongoing Participation in Loyalty Programs
Joaquim Pratas, Zaila Oliveira, Sara Teixeira, Sandrina Teixeira
153: Greening the Guest Experience: The Impact of Eco-Initiatives on Satisfaction in Peer-to-Peer Accommodations
Rayane Ruas, Adriana Fumi Chim-Miki, Rui Augusto da Costa
94: Tech Troubles: Analyzing the Impact of In-Store Technology Failures on Customer Reactions
Joaquim Pratas, Maria Antónia Rodrigues, Maria Amélia Carvalho, Paulo Jorge Gonçalves, Rui Humberto Pereira
150: The Impact of Data-Driven Marketing on Decision-Making: Tools and Challenges
Inês Mansiel, Jorge Remondes, José Luís Reis, Ana Lima, Sandrina Teixeira
51: Enhancing Service Quality Evaluation from CRM Data: Integrating LLMs and Formal Prompts
Ramón Alberto Carrasco González, Ricardo Villarreal De Silva, Shelley A. Blozis, Mario Arias-Oliva
Session 18
Room 2
View in Live Stream
Chair: Artur Strzelecki
65: Segmentation challenges in a smart tourism era
Sónia Avelar, Teresa Borges-Tiago, Carlos Farinha
22: Core competencies for future marketing specialists in Poland – explanatory study
Mariia Rizun, Karina Cicha
28: From Clicks to Purchases: A Review of eWOM’s Effect on Purchase Intentions
Adriana Santos Cardoso, Ana Estima
49: Streaming Platform Adoption Factors: Spotify vs Apple Music
Ana Torrinha, Bráulio Alturas
54: Brazilian Perceptions of Online Food E-Commerce: A Study on Consumer Behavior and Purchasing Factors
Bruno M. Ferreira, Manuel Reis, Dênia Sales
Session 19
Virtual Room 3
Chair: Vitor Duarte dos Santos
138: Mobile banking applications: the road to customer satisfaction and continued usage
Fátima Micaela Alama Porras, Fernanda Villaran Moreno, Pedro Bazo Quintana
52: The impact of channel integration on consumer purchasing behaviour within an omnichannel supermarket environment
Alessandra Torres-Rodríguez, Lucía Chiroque-Alvites, Martín Mauricio-Andía
133: Corporate Social Responsibility and Purchase Intention: A Systematic Literature Review
Joana Araújo, Inês Veiga Pereira
127: Co-Creation with Generative Artificial Intelligence in the Development of Digital Interfaces
Ana Rita Correia, Jorge Brandão Pereira
Session 20
Virtual Room 4
Chair: Andrés Palacio-Fierro
139: Impact of Content and Social Influence on User Retention on Streaming Platforms
Tamara Avalo, Eduardo Torrico, Cristhian Rojas-Suarez
96: Digital transformation, e-commerce, and branding – a qualitative study on the unique relationship between brand equity and consumer engagement in the Portuguese fashion market
César Pinto, Sónia Nogueira, Sílvia Faria, Bruno Sousa
136: Perceptions of the LGBTQIA+ community regarding marketing campaigns and pinkwashing
Ines Veiga Pereira, Madalena Carvalho, Ângelo Gomes, Susana Pinto
81: The impact of digital marketing on the Portuguese online wine market: a comparison of generation X and Y perspectives
João Silva, Goreti Botelho, Madalena Abreu
13.00 – 14.00
University of Azores
Lunch
14.00 – 14.30
Hall
Poster Session
Presential
Virtual Room 4
Chair: José Machado
43: AI-Driven Negotiation Dynamics in Gamified Marketing: Insights from Doji’s Strategic Game Engine for E-Commerce
Szymon Truskolaski
44: Application of the Integrated Electronic Label System DNA-ESL in Retail Marketing: Insights from an R&D Project by Info Technologies Ltd.
Justyna Majewska
128: Are Online Store Reviews Useful? An Analysis of Specialty Coffee Buyers’ Reviews
Carlos Alberto Arango Pastrana, Lida Valentina Patiño Giraldo, Carlos Fernando Osorio Andrade
141: Toward a Sustainable Future: Investigating E-Impulse Buying and Workplace Mental Toxicity
Daniel Costa Pacheco, Ana Isabel Damião de Serpa Arruda Moniz, Suzana Nunes Caldeira, Osvaldo Dias Lopes da Silva
158: Proposal for a structure and guidelines for creating Digital Transformation plans for Football Clubs – Structure and Strategy for defining a Digital Roadmap
Margarida Direito, Rui Humberto Ribeiro Pereira, Carlos Alves
159: Port of Luanda in Global Supply Chain: Collaborative Strategies in Free Zones with a Port Vocation
Alberto Antonio Bengue, Valentina Chkoniya
160: Trip to Paris: Integrating Customer Segmentation and Journey Mapping
Rodrigo Leite Pereira, Vitor Emanuel Marques Vieira, Valentina Chkoniya, Sandra Filipe
161: Marketing Communications Mix and Partnerships in Higher Education: A Case Study of CL4BIO
Valentina Chkoniya, George Ribau, Nina Drejerska, Mariantonietta Fiore, Pamela Burnard, Antonia Symeonidou, Chrystalla Pachita
162: FestConnect – Implementation Study of a Universal Digital Wristband for Music Festivals in Portugal
Inês Neiva, José Luís Reis, Carlos Alves
163: Monitoring system as an aid to refereeing in roller field hockey modality
Joana Santos, Vera Carlos, Carlos Alves, Eduardo Peixoto
167: Modelo de fusión de datos JDL para la optimización de estrategias de Marketing
Miguel Alberto Becerra
14.30 – 15.00
auditorium
Meeting with Editors
Marianna Sigala
Journal of Hospitality and Tourism Management
Ulrike Gretzel
Journal of Hospitality and Tourism Management
Enrique Bigne,
European Journal of Management & Business Economics
Carlos Flavián
Spanish Journal of Marketing – ESIC
15.00 – 17.00
Room Sessions
Session 21
Auditorium
View in Live Stream
Chair: Zorica Bogdanovic
97: The Role of AI in B2B E-business
Hesam Jafarzadeh, Dušan Barać, Milica Simić
74: Applications of Drones in Smart Agriculture
Aleksandar Joksimović, Petar Lukovac, Marijana Despotović-Zrakić, Miloš Durković, Tamara Naumović
87: A Custom Developed Literature Review, Discovery and Analysis Tool Demonstrated on the Exploration how to Enhance Traceability and Trust of a Value Chain
Nikola Vojičić, Davor Sekulski, Vladimir Urošević
93: IT Ecosystem For Decentralized Science
Lidija Paunović, Zorica Bogdanović
124: Application of Open Innovations in Railway Transport and Their Importance for the Improvement of Railways
Danijela Stojanović, Nenad Stanisavljević, Dijana Stojanović
19: Uncovering the Determinants of Marketing Innovation
Pedro Mota Veiga
Session 22
Room 2
View in Live Stream
Chair: Ana Melro
13: Unlocking digital engagement: insights and strategies of hotel chains on Facebook
Sofia Almeida, Márcia Herter
63: Dual Influences: The Impact of Online and Offline information sources on Customer services interactions with companies
Joaquim Pratas, Carla Amorim, José Luís Reis, José Paulo Marques dos Santos, Teresa Sofia Amorim Lopes
116: Do Technology Readiness and Demographics Influence the Willingness to Crowdfund Commercial and Philanthropic Projects?
Virginie Gagné, Sandrine Prom Tep, Manon Arcand
68: Organizational Attractiveness in the Digital Age: Employer Branding, Technology Adaptation, and Intentions to Work
Joanna Krywalski-Santiago, Teresa Borges-Tiago
120: E-books, Consumer Intentions, and the Price Paradox: A Study of Changing Reading Habits in a Digital World
Inês Oliveira, Ana Estima
135: The eWOM Effect: How Online Reviews Shape Book Purchase Intention in Portugal
Adriana Cardoso, Ruben Pinhal, Ana Estima
Session 23
Virtual Room 3
Chair: Telmo Pinto
18: Digital Transformation at Delta Cafés in Portugal: A case study
Fabiana Martins, Filipa Ramalho, Letícia Santos, Nádia Alves, Ana Palma-Moreira, Manuel Au-Yong-Oliveira
38: Cost-effective and operationally sustainable supply chain inventory planning: a mathematical programming approach
Joaquim Jorge Vicente, Teresa Cardoso-Grilo
64: Internal Connection Intensity as Logistic and Marketing Indicator of Museum Clusters Performance
Anastasiia Polomarchuk, Elizaveta Fainshtein
122: Port-Centric Strategies for Optimizing Agro-Commodity Supply Chains: Insights from Soybean Flow Redesign
Hugo Gonçalves, Telmo Pinto, Valentina Chkoniya, Belmiro Couto, Marco Reis
95: Machine learning for cargo code prediction in port logistics
Chiranjeevi Karri, Carlos Gomes, Jose Moreira, Luís Seabra Lopes, Valentina Chkoniya, Antonio Delgado Santos, Sofia Martins
8: Comparative Analysis: Audiovisual Tourist Image Projected by the Ministries of Peru, Colombia, and Ecuador
Joseline Salazar, Angel Torres-Toukoumidis
137: Improvement of warehouse picking operations through storage location assignment optimization
Mariana Mansilha, Miguel Vieira, Telmo Pinto
17.00 – 17.30
Hall
Coffee Break
17.30 – 19.00
Room Sessions
Session 24
Auditorium
View in Live Stream
Chair: Sandrina Teixeira
12: Transversal Digital Marketing Curriculum Design
Paulo Pires, José Santos, Pedro Brito, Catarina Delgado
144: Environmentally Sustainable Fast Fashion Products: What Drives Consumers’ Purchase Intention? The consumers?
Inês Morais, Sandrina Teixeira, José Moreira
121: Enhancing Sales Teams Performance through a Software Based on Digital Transformation: The NOS Case
Samuel Anjos, Vera Carlos, Ana Melro, Miguel Januário
10: The Use of LinkedIn Company Page by the Portuguese Pharmaceutical Sector
Patrícia Correia, José Duarte Santos, Bruno Sousa, Paulo Botelho Pires
151: Factors that influence the purchase intention of sustainable clothing
Diana Roriz, Sandrina Francisca Teixeira, Sara Teixeira, Zaila Oliveira
Session 25
Room 2
View in Live Stream
Chair: Valentina Chkoniya
55: Business Intelligence and Operations Research in Supply Chain Management: A Systematic Review
Dorabella Santos, Rui Pedro Marques
67: Sustainable Supply Chain Strategies: A Review of EU Policies and Blockchain Implementations (2019-2024)
Rita Santos, Joana Almeida, Rafaela Pina, Ana Saraiva, Ciro Martins, Hélder Gomes, Fernando Costa
73: Cybersecurity in Ports: Navigating Frameworks and Challenges
Stéfani Patz, Marcelly Gullo, Carla Barbosa
114: Logistics 4.0 and Digital Supply Chain: A Systematic Review
Muhammad Noman Shafique, Zeeshan Arshad, Azadeh Alavi-Borazjani, Elisabeth T. Pereira, Valentina Chkoniya
Session 26
Virtual Room 3
Chair: Fanny Paladines-Galarza
25: How is the Effect of Jungwoo NCT 127 as A Celebrity Endorser of TOD’s? The Mediating Role of Customer Engagement
Faradika Nazmira Zalfa, Anisa Larasati
23: Beyond the Click – The Evolution of Digital Marketing and Its Ethical Dilemmas
David Melo, Beatriz Castro, Leonor Spínola, Luísa Brandão, Manuel Au-Yong-Oliveira
7: Core Organizational Societal Impact (COSI) – An Evolving Model
João Carvalho
75: Harnessing Artificial Intelligence for Smart City Development: A Governance Perspective in Republic of Serbia
Dejana Kresović, Dragan Vukmirović
142: Federated Learning in Healthcare: Improving Collaboration and Privacy
Ana Kovacevic
98: Model of student dropout in higher education institutions supported by data mining techniques for the use of educational marketing
José A. M. Victor, Carlos Enrique Montenegro Marin, Paulo Alonso Gaona Garcia, Franklin Guillermo Montenegro Marin, Rui Carreira