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Advisory Committee
Carlos Melo Brito

Prof. Dr. Carlos Melo Brito is Associate Professor with Habilitation at the Faculty of Economics, University of Porto, and a member of the ICMarkTech 2025 Advisory Committee. He teaches marketing and business strategy at undergraduate and postgraduate levels and directs postgraduate and executive training programmes at Porto Business School. A recognised opinion leader in marketing, innovation, and entrepreneurship, he has held prominent roles in academia, industry, and public institutions, and is a frequent keynote speaker and media contributor.

AFFILIATION:
Faculty of Economics, University of Porto, Portugal

PERSONAL INFO

Carlos Melo Brito earned his PhD in Marketing from Lancaster University (UK), holds an MBA from Nova School of Business and Economics, and a degree in Economics from the University of Porto, where he graduated top of his class, receiving the Eng.º António de Almeida Foundation Award.
Between 2011 and 2018, he served as Pro-Rector for Innovation and Entrepreneurship at the University of Porto and Director of UPTEC – Science and Technology Park of the University of Porto. He is currently President of the Porto Wine Observatory, Vice-President of the Portuguese Management Association, Board Member of APCER Brasil, and member of the advisory boards of COTEC Portugal, SEDES, INOV.ORG, APCER, Sigma, and Essência Completa. He also serves on the High Council of FC Porto. His professional experience combines academia, consultancy, and executive education, with collaborations across marketing, strategy, and organisational development in both national and international contexts.

Academic Background

  • PhD in Marketing
    Lancaster University, United Kingdom

  • MBA
    Nova School of Business and Economics, Portugal

  • Degree in Economics
    University of Porto, Portugal – Eng.º António de Almeida Foundation Award

Academic and Management Roles

  • Associate Professor with Habilitation – Faculty of Economics
    University of Porto, Portugal
    Teaching and research in marketing, business strategy, and relational networks.

  • Director of Postgraduate and Executive Programmes
    Porto Business School
    Leadership of specialised training in marketing, innovation, and business strategy.

  • Former Pro-Rector for Innovation and Entrepreneurship
    University of Porto (2011–2018)
    Institutional leadership in entrepreneurship, innovation policy, and technology transfer.

  • Former Director
    UPTEC – Science and Technology Park, University of Porto

Conference Roles

Advisory Committee Member: ICMarkTech – International Conference on Marketing Technologies

  • Provides expertise in marketing strategy, business innovation, and entrepreneurship for the conference’s strategic and academic development.

Collaborations and Interactions

  • Board-level and advisory roles in organisations such as COTEC Portugal, SEDES, INOV.ORG, APCER, and Sigma.
  • International consultancy in marketing, strategic planning, and organisational design.
  • Close collaboration with public and private sector entities to promote innovation and competitiveness.

RESEARCH AREAS

  • Marketing Strategy
  • Business Networks and Relationship Marketing
  • Innovation and Entrepreneurship
  • Wine Industry Marketing and Strategic Development
  • Digital Transformation in Business

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